So, you are ready to launch your online retail store and want to choose the best online store platform to service your products. You have heard about Shopify and want to find out whether this could be the right selling tool for your business. Shopify is basically an application that provides you with the necessary skills and stuff to create your own online retail shop without having to worry about coding or graphic design skills. Shopify makes seemingly hard stuff easy to do. If you do have an understanding of HTML and CSS, you will also be able to utilise these pathways in the creation of your online store.

Shopify Generated $200 Billion in Sales

You don’t need a website to utilise Shopify because it is a hosted service, which allows you to pay a monthly fee to rent the digital space. You get theme templates, a payment processor, email marketing tools, and a blog – all included in your package. You can customise your online store to perfectly reflect your unique look and feel. So, what’s new in Shopify in 2020 & 2021? Why are so many businesses choosing to use it?  There are around 1.5 million online stores powered by Shopify in 2021 and they generated over $200 billion in sales. This means you are not alone, and the risk of collapse factor is virtually nil.

Heaps of New Shopify Features to Utilise

So, what to look for in Shopify web designers in Australia? I think that you want a local designer to understand your market requirements. However, also a design company experienced with a range of Shopify applications across the business world. Getting the right eCommerce template or theme is an important part of perfecting Shopify for your business. There are free and premium themes available to choose from and they are all fully responsive across all devices. You will have your main online store but also can access a tab on your Facebook page where users can shop and purchase your products. You can also embed Buy buttons on any website or blog. Plus, you can make your Instagram posts shoppable.

Shopify has the most comprehensive Point of Sale functionality and hardware available in comparison to its competitors. You can use the POS hardware to sell in physical locations and not just online, which is great for some businesses. This incredible functionality might not suit all clients and a simple tradie website might be better in WordPress for some.