Corporate Social Responsibility: Marketing Spin, or Authentic Philanthropy?
When it comes to corporate social responsibility (CSR), opinions are divided. Some see it as a marketing ploy, a way for companies to save face and attract customers. Others view it as authentic philanthropy, where businesses use their resources for the greater good....
Qantas Told To Help Sell Vaccination
Why Qantas has been told to help sell vaccination (courtesy of Daniel Rawson). “Here we go, another exposure of the money/greed machine. You can’t make this up people. In response to my earlier post about Qantas airways Ltd and their protocols for...
Electricians Using SEO to Double their Business in a Year
Electricians can invest in any tool that promises to drive their business, whether local or international. The goal of all electricians is to solve electrical issues for their communities. Nevertheless, the competition is stiff, and one needs to do things differently...
Social Media Workshops in Sydney
It’s Not Too Late to become Social Media Manager… Are you a small or medium-sized business owner who is so flat out running your own business that you haven’t had time at all to get savvy around Facebook, Twitter, Google+, Linked In, Youtube, or...
The Twitter Effect: My Life as a Social Media Manager
Sydney Social Media Manager CLAIRE FELICES has developed a niche offering small businesses a daily-activity social media solution for just $26 per week! Here she writes about how she turned gadding about on Facebook into a vibrant career … About 3 years ago a...
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