Electricians can invest in any tool that promises to drive their business, whether local or international. The goal of all electricians is to solve electrical issues for their communities. Nevertheless, the competition is stiff, and one needs to do things differently to outdo their opponents. Therefore, an electrician should consider investing in their website and SEO.
This is because a well-designed website serves a better purpose than just a brochure. If your website is expertly strategised for SEO, it will generate more leads and sales. According to a recent client example in Sydney, electricians using SEO can easily double their business in a year. In fact in this case study the electrician went from zero to $30K-per-month. The use of SEO is a cost-effective method of advertising compared to traditional advertising. Let’s look at what SEO is and its benefits to electricians’ business.
What is SEO?
Search engine optimisation (SEO) is the process of increasing the visibility of electrician business by the search engines. If your website is highly ranked, many people will easily find you. Since SEO is considered the most powerful and cost-effective online business marketing tool, those using it will get long-term benefits in a short while.
How will SEO Help Market your Commercial Electrician Business?
SEO may sound complex, but it’s not what it seems. Below are actions that are aimed at increasing your SEO.
Selecting competitive and relevant keywords to make it easy for people to find your business
Today, most people use search engines to look for products or services, including commercial electrician services. For instance, according to Google search data, there are over 7000 searches per month on ‘electricians’ per month in the United States alone. So, with the relevant keyword, you’ll have boosted your business visibility.
Develop a backlinking technique to boost your ranking for specific keywords
Now that you already have a competitive keyword, you should develop a technique that will compel people to connect with you from their sites. This is done by simply creating attention-grabbing content. If you keep uploading fresh and engaging content, you keep your visitors hooked, and they can’t help but keep coming back. With more visitors to your site, you’ll appear among the top pages in the search engine.
More backlinks leading to your site will enable you to rank highly in Google. Also, more visitors mean that you’ll have more people seeking your electrician services.
Ensure your sites have a fast loading time
This is a key consideration for online electrician businesses. Also, electrical problems are rampant, and they occur when least expected. At such a time, customers wish to find a skilled electrician soonest possible. If your website loads in what seems like forever, they’ll leave it immediately and search other sites. This is why it is important to ensure that your site loads faster. That said, your site must be optimised for smartphone and mobile devices.
Upgrade the HTML code for your website for Google to understand it
Optimising the HTML code tends to be more complex. But all websites are created using a code. That is the HTML code and features several incomprehensible symbols and words. However, robot search spiders travel across websites to read the code and determine whether it’s worth searching. An ineffective HTML code leads to a lower ranking. To optimise your site’s HTML code, invest in an SEO campaign for your electrician business.
