Social media management of your business is increasingly a must! Why bumble along doing it badly when you can work with someone who has tested every method & can dodge all the mistakes, saving your business embarrassment & in-effectivity. Social media manager NICOLE GREENTREE provides some valuable insights …
Is your social presence doing your business more harm than good?
So you’ve heard that having a Facebook page, Instagram profile and Twitter profile is great for business? And I’m guessing you may have set up your accounts, posted a few comments and tweets, but not had much response … right?
This is unfortunately a common trend in businesses. You get started for a week or two with gusto, invite your friends, then are unsure of what to do next! Not having a clear understanding of how to maximise your social
media presence and really get results, can lead to a massive waste of resources and an excellent opportunity for your competitors.
Without building up credibility and community in the first place, you’re likely to get nowhere with your grand plans for social media marketing being viewed by your biggest fans as basically one big joke!
Time spent each day on platforms such as Facebook, Instagram and Twitter continues to sky rocket, with the average user spending 60min per day on Facebook alone. Users want to interact, have a voice and be heard by your business … so are you giving them that opportunity?
Consumers are becoming increasingly savvy online, and are looking to hang out where they can be entertained, and really feel they are being valued.
A Facebook page or Instagram account that isn’t being attended to daily, will certainly send the message that the business has higher priorities than it’s customers. It not only doesn’t care, it has no social media strategies or ambition to build a culture or community among its followers of fans.
One of my pet hates is landing on a Facebook page that doesn’t allow fans to comment on their wall. This screams to me that the business is uncertain of how to use social media well, and is fearful of negative feedback from their fans. What a missed opportunity!
By trying to protect themselves from feedback, businesses are effectively gagging their fans from having a voice. Not a fabulous message to be sending to anyone in this age of social networking.
Consistency also sends the valuable message of appreciation to your fans.
By following your business on Facebook and Twitter, your fans are entrusting that you will be a resource of information and/or entertainment. If you aren’t keeping up appearances, then social media may be doing your business more harm than good!
However, we don’t all have the resources to employ a full time social media expert and maybe not even a part-time one in your expensive first-world country. Investing just 20 minutes a day can really build your brand presence and keep your fans engaged. Alternatively, outsourcing to a professional social media management service can save you valuable time, and get great results.
A question a lot of Australian business are asking lately is how can they harness the power of Chinese social media to tap into that burgeoning economy of digitally-advanced consumers? In some cases they’re hiring Asian social media agencies to open up the entire region.
As Erik Qualman quotes: “We don’t have a choice on whether we do social media, the question is how well we do it.”
For More Info …
Email Nicole Greentree via her Linked In profile or Stewart Dawes of Sydney Social Media Managers for professional social media management with journalism-standard status updates & tweets.
