There is no doubt that Facebook is hot right now! With over 750,000,000 users worldwide, this Social Networking site has blossomed into a household name, and it a far cry from it’s humble beginnings from students connecting online. For many users, Facebook Business Page has become an essential part of the morning routine, just like reading the paper with a strong cup of coffee. And as for mobile users … well you don’t even have to get out of bed to log-in!
By Nicole Greentree
With consumers spending millions of hours each week socialising, liking and commenting, businesses are realising the need to be active online and have a Facebook presence. But how do businesses really benefit from having a Facebook page?
Setting up a Facebook page for your business is easy and many businesses are jumping on board each day. By attracting fans to your Facebook business page, you can grow your online presence and create a community around your business.
There are many benefits to having a Facebook Business Page, including increased exposure, increased referrals, increased sales, joint venture opportunities, customer testimonials, market research and more. And the only cost to your business for all this priceless information, is the time you spend networking.
Facebook Business Page Works! …
Facebook business page as a form of marketing is exciting for small businesses, as once they understand how to use Facebook easily, they actually have an advantage over the big business. Success in social networking comes from building relationships, and people appreciate getting to know the face behind the brand.
In addition to relationship building, there are plenty of insider strategies that can help boost your Facebook page results and grow your fan numbers. Unfortunately, many businesses who use Facebook are unaware their posts may not be reaching their fans Newsfeed, and all their hard work is going to waste. By understanding these vital Facebook strategies, businesses can maximise their success, get the edge over their competitors and attract more fans!
Image is Important …
A really powerful strategy that can help your page get noticed by your fans, is to attach an image to your posts. This helps you rank highly in the Newsfeed, and also grabs the attention of your fans quickly and easily. A picture says a thousand words, so always use images to support the message you are wanting to convey. Ask your fans to comment on the image to increase engagement and build relationships.
For more easy to use strategies, grab your 10 Empowering Tips to Maximise your Facebook Page from www.empowersocialmedia.com
Should You Attend a Facebook Workshop?
If you’re in business, big or small, how can the answer be anything but yes?
The types of things we cover are:
At our Free Introductions:
The Facebook Phenomenon
Facebook as a Marketing tool for individuals and businesses Examples of brands and people using Facebook effectively The Science of Social Media marketing – pull media versus push media The many purposes of Facebook pages Being open to your community and getting feedback from fans The viral effect of liking, commenting, tagging and networking Facebook Etiquette – creating relationships, and what NOT to do! Using Facebook 10 minutes a day, rather than an hour once per week Nominate an attendee for case study: practical example of creating an optimised personal profile
At Social Media for Business for Beginners:
You and Your Global Brand – Optimising your Personal Profile
How to use Facebook as an active Resume Branding Yourself on Facebook – key elements for standing out and theimportance of consistency Integrating Facebook with your Social Media strategy Creating a Plan for you and your business Example in action -set up and optimise a students personal profile, including profile image, Info Tab and photos Removing unwanted tags and Spam from your wall Deciding on your Privacy settings
Connecting with industry Profiles & Pages Abiding to Facebooks terms of use – don’t get shut down by being a spammer Nominate an attendee for practical example: building their Facebook Page
At “Social Media Confidential” Advanced Workshop:
Business Essentials – Creating an Effective Facebook Page Attraction marketing and showing the face behind your brand Example in action- Setting up a Facebook Page for a Student Optimising the key advertising space on a Facebook page – profile image, Welcome Tab, photo’s, page owner, featured pages Using free image editing software to create graphics – pixlr Utilizing the Info Tab and including active links Adding in Facebook Apps – YouTube, Shopping Cart, Networked Blogs, Contact Form etc How to secure your Vanity URL Adding trusted Admins to your Facebook Page How to run promotions on Facebook without getting shut down The Science of Successful Facebook Marketing How Facebook works – understanding the Edgerank Algorithm and getting seen in the Newsfeed Importance of Engagement Tips and strategies for improving engagement Creating a Posting schedule Using scheduling apps for Facebook – the pros and cons! Networking your Facebook Page The 4 C’s formula – Communication, Consistency, Congruency, Connection
Utilising Facebook Insights to understand your fan demographic and pageactivity Offline Strategies – promoting your Facebook presence
Still not excited? Watch this video:
What Else will we Discuss?
How do you take your social media content to the next level?
Where do you find your audience?
Is content the driver for interaction and engagement?
How do you measure what types of content are the most successful?
Do you have to be funny/out there/wild to be engaging?
Is branded content a no-no?
Other subjects covered will include much of the inspiring information included in this page: 50 of the best articles on social media.
To confirm seat availability for the dates of our next Facebook / Social Media / Twitter workshops in Sydney email Stewart Dawes (pictured below) via media@seotherapy.com.au or call during business hours: 0413 276 780 – or check out our closest dates in the right-hand column above.
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